Join the Alliance

The Alliance is a membership-based coaching platform that equips emerging leaders and entrepreneurs with the skills to confidently level-up their business game in a meaningful way.

The Alliance isn’t for anyone: we’re looking to support rebels with a cause. You don’t fit in a box, value authenticity and freedom, and realize that the old burn-out “business as usual” system isn’t all it’s cracked up to be.

You’re the kind of leader we need for a more human future of work. You’ve got the drive and vision, but not the business degree. You don’t have the privilege to practice new skills before doing it for real and there’s no company stipend covering a career or business coach.

That’s where the Alliance comes in.

coaching within reach

The Alliance gives you the core training advantages of working at a corporation while maintaining your independence as a business owner.  You’ll get instant access to a network of rebels just like you and a coach to help you develop your business based on what’s most important to you. 

And you’ll do it all without breaking the bank. 

what’s included


The basic membership gets you access weekly 1-hour Office Hours (recorded if you can’t make it) where we’ll use whole-self skills — mind, body and emotions — to:

  • gain clarity of vision
  • get input on a presentation or strategy
  • prepare for a difficult conversation
  • know and hold your value
  • get unstuck on a problem
  • reduce overwhelm and overthink
  • and more.

Submit your questions in advance, and we’ll work down the list starting with topics most relevant to all members. Everyone learns from each other!

communication track

Join monthly calls led by Jen Rice and Johnnie Moore, where you’ll bring creativity and authenticity to high-stakes conversations. We use improv techniques to help you practice those tough conversations so you’re ready for anything. (Extra fee)


Guest speakers will supplement the core strategy and mindset content with topics like:

  • Sales
  • Processes
  • Scaling
  • Negotiation
  • and more

All calls will be recorded and saved in an ever-growing library of videos, templates, articles and resources.

We’ll also create additional tracks and self-paced courses on the topics that are of most interest to the community (additional fee).


Be part of an ever-growing online community of rebels with causes, where you can network, ask questions, and get advice and support from your peer network. Jen Rice and guest speakers will also actively participate.


“I have worked with my fair share of coaches and consultants, but working with Jen was unique; it made an immediate impact in my work/life balance.” – Lauren D., Co-Founder, Brand Agency

I’m really digging the new tool, as it’s almost like it’s taken my brain out of part of the equation. It’s also just fun!” – Sarah V.

“In short order, Jennifer was able to walk me through a door I never knew existed. The process she uses is hardly difficult, but I certainly didn’t expect the seismic shifts I experienced…” – Krystal F, Co-Founder, B2B

“Jen is a master organizational facilitator and strategist, and if you’re a rebel with a cause who could use a partner on your journey of becoming, I highly recommend her as a coach.” – Kate G

Interested? Let’s talk.

I’m curating the first group of 5 Alliance members at special pricing. Beta members will have a hand in what content is produced, and you’ll have greater access to coaching that’s highly specific to your needs.

Plus: my 1:1 coaching clients get free access to the Alliance.

If you’re interested, apply by setting up an appointment below.