know yourself. show yourself.

You’re an outlier: someone who doesn’t fit into the mainstream. You think differently. You’re smart, creative, capable, and passionate about the world as you envision it could be.

You might find it hard to focus on one thing, because too many ideas often clamor for your attention. You’ve got a busy mind.

You might find it hard to take off your mask, because status quo keeps beckoning you to fit in… to play the game… to move through life or work in a way that doesn’t feel comfortable to you.

You’re who I call a rebel with a cause. You are needed just as you are.

My job is to help you step into the fullest expression of your individuality with clarity, confidence and coherence, bringing your whole self to everything you do.

I combine strategy with creativity to help original thinkers navigate transitions, forge new paths, build their own brands, and establish thought leadership to communicate their unique take on the world.

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The Inner compass

An agile approach to navigating transitions and goal setting

You’re ready for something new… something that’s more aligned with what lights you up. You’ve got a lot of ideas, and that’s part of the problem.

Rebels and outliers often find that traditional goal-setting — picking a target and building a linear plan to get there — simply doesn’t work for our fluid, intuitive minds. How do we choose what’s next?

Enter the Inner Compass: a new and more effective way of making forward progress. It allows us to choose a general direction and flow forward, iterating and experimenting along the way.

How do we choose our North? It’s a felt sense based on your Motivational DNA. We’ll draw from the following tools, along with intuition training, to create a literal, codified compass that guides your decisions and helps to take options off the table.

  • Motivational DNA: The 12 Core Needs that drive behavior, based on 30 years of research into why we do what we do. We’ll identify the three or four that have motivated your actions over the years.
  • Emotions and Values that map to each of the 12 Core Needs: what we move towards, and how we know our needs are met.
  • 33 Archetypes. Your top 4 Archetypes represent the sides of you that want a say in designing your life and work. They can also be repurposed as customer personas for entrepreneurs/founders.
  • The Whole Mind model and assessment, which helps you understand your strengths and gaps in how you process information and make decisions.

Two options

1:1 coaching: We’ll work together as a team to create and iterate on your Inner Compass, then translate it into very practical implications for your life and work. If your goal is to blaze your own entrepreneurial trail, we’ll use your compass to define your ideal company AND also your best-fit customer type. (In other words, we start with WHO, not why.) We can also leverage my customer-centric background to design your strategic plan.

Group coaching. I’ve recently translated my 1:1 transition and clarity process into group coaching program called Intentional Rebels. Participants are part of a like-minded tribe who see, value and support each other as we navigate to our best next chapter. You can visit this page for more information and to get on the wait list.


“Jen was able to provide a very different perspective to the difficulties I was having in seeing myself and the potential opportunities I had. She helped guide me to selecting and obtaining a new job and supporting me through the whole process and beyond. If you want someone who takes a less usual path to get results, I would strongly recommend Jen.”

Fiona, Chief Strategy Officer

 “Jen is like an intuitive acupuncturist for the psyche, knowing just where and how to apply her needle-like questions and reflections to help me unlock deeper and more authentic self-awareness and light the path forward. I couldn’t be happier with the result of our work together.”

Kate, Founder, Contagious Vulnerability

“Within weeks, Jennifer was able to walk me through a door I never knew existed. The process she uses is hardly difficult, but I certainly didn’t expect the seismic shifts in my thinking, my body or heart. I can authentically say, my confidence is growing. My health is improving. My attitude at work has transformed. And I can hear my own voice without the clutter of shame, should’s, and habitual negative self-talk.”

Krystal, co-founder and award-winning creative director

“Working with Jen was a great opportunity to understand some of my behaviors and patterns that I’ve had for years.”

Aurella, Investment Banker

“I’ve been spinning my wheels for some time, feeling like my life is about to change direction but not being able to figure out how, when, or in what way. Working with Jen and her very practical mind-body-soul tools is helping me get a better sense of what I want my next chapter to look like… I’m really digging the new tool, as it’s almost like it’s taken my brain out of part of the equation. It’s also just fun!”

– Sarah V., digital nomad

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I work with new founders, serial entrepreneurs, leaders, or their high-potential employees who fit the description of “rebel with a cause.” Rebels are rapid-fire, intuitive thinkers who challenge the status quo. Your brain is wired to see more possibilities than you can chase down.

And that’s not a bad thing in today’s rapidly changing environment. Original minds can take advantage of more agile and innovative tools, strategies and ways of working that linear thinkers simply can’t. And that’s exactly what I’ve been developing for the past three decades through my management consulting career.

We can customize a program that includes any of the following:

  • Start with WHO: You and your customers
  • Unifying vision/mission
  • Customer-centric growth & metrics
  • Platformed organization
  • Team dynamics using Motivational DNA and Whole Mind tools
Mindset & Action
  • Tapping inner wisdom — gut-listening
  • Mindfulness training
  • Prioritization and saying no
  • Staying true to yourself
  • Accountability and personal metrics using coaching software (see About for a video overview)

Want to try something small first? Check out the Get Unstuck mini-program.

what they say

“I have worked with my fair share of coaches and consultants, but working with Jen was unique; it made an immediate impact in my work/life balance…” (see Get Unstuck for the full testimonial)

Lauren, Co-Founder, Branding Agency

“In short order, Jennifer provided the additional structure and guidance needed to further refine my business purpose and core values. The way she approaches this process is thought-provoking yet simple to understand, and provides clear value to those looking to develop their brand or overall business.”

Nicole, CEO of Simply Hudson

“Jen possesses a rare blend of expertise in both customer and brand strategy – a now critical combination in today’s customer-centric business environment. She was invaluable working with me at Cisco, doing a remarkable job on a playbook to drive business outcomes using customer insights. She is positive, energetic, and a talented storyteller who knows how to get people committed to a cause. I highly recommend Jen to anyone looking for a brilliant and seasoned strategist to quickly uncover ways to be more competitive!”

Chief Customer Officer, LeanData

“Jennifer has the unique ability to tailor her messages to audiences at all levels in the organization. Her interviews of our brand teams, supply chain leaders and executives helped us uncover stumbling blocks and win new champions. She was able to tailor her recommendations to ensure they not only improved footprint but would also drive performance.”

– Sustainability Marketing Lead, Johnson & Johnson

“Jennifer’s human-centered approach helped us clarify our understanding of our most important customers and tighten our product thinking to target the highest value opportunities. It’s very useful to gain alignment.”

– VP Product Development, Descartes Labs

Panel 3



I’m a mid-life global citizen and recovering corporate strategy geek who is finally being true to myself. For too many years I conformed to the expectations of others; “should” became my middle name. I learned how to shut down everything except for an overactive brain, because that’s what I was rewarded for. My soul felt sucked dry.

In February of 2019, I quit my 30-year strategy consulting career, sold everything in the US and flew to Europe on a 1-way ticket. At the time, I simply thought I wanted to live overseas. I now know that this was the dark cocoon into which I’d crawl and, in solitude across 14 countries, become… myself.

I’m now making my home in Tbilisi, Georgia (the country, not the state), working and living on my own terms, and living the life I didn’t dare think was possible for me. I’m deeply in tune with my own inner wisdom, which keeps me centered on what brings me joy. It’s this skill that I’m most excited to teach others.

I also pull in my strategy expertise in coaching leaders and entrepreneurs. I spent the last couple decades in corporate transformation and sustainability working with companies like Cisco, Johnson & Johnson, Environmental Defense Fund, Principal Financial and many more:

  • conducting countless research studies into what makes people tick, which informs my coaching programs
  • advising on how to grow through customer-centricity
  • designing platform-based models for more efficiency and impact
  • aligning environmental and social sustainability to brand and business outcomes
  • speaking to rally employees and sales departments around their unifying ideas


I’m not a passive question-asker, but rather a collaborator on your journey. I straddle left- and right-brain thinking, combining deep intuition and creativity with tools and frameworks that empower you to spark your own insights.

In addition to weekly 1:1 calls, clients get access to drop-in weekly Office Hours and a private online community. We’ll use accountability software to keep you on track.

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I’m looking forward to meeting you! Feel free to send me an email, or book a no-obligation call so we can test our coaching chemistry. Finding the right coach is an important decision; if I’m not right for you, I’ll let you know.