I help rebel leaders create freedom and impact.

As a personal and business transformation coach, I work with leaders who want to redefine business as usual: more human, authentic and meaningful. You might be seeking to take your own company to the next level, or itching to fly out of your corporate box and blaze your own purpose-driven trail.

My clients not only benefit from three decades of customer and sustainability strategy experience; we’ll also get under the hood into the real, uncomfortable reasons why you might be stuck, and nurture your ability to move past them.

What does freedom mean to you?

Free to be true to yourself in life and at work

Free to create a life and company that lights you up

Free to make a meaningful, measurable impact

Free from fear and limiting beliefs

Free from overcommitment and overwhelm

Freedom that comes from clarity of vision and action

Or…maybe you don’t know what it will look like, but you know how it will feel. And that’s where we start.

Panel 1

Personal Coaching

Who I work with

You’re a rebel with a cause. You tend to not fit the mold. You see how things could be done differently, in a way that improves life on this earth. Freedom and Purpose are two of your values. You envision a business world where:

  • Diversity is more than a check box
  • We’re free to be true to ourselves
  • We work to live, not live to work
  • Success is defined in far more complex and impactful ways
  • We can lead with our whole mind, including intuition and emotions

Alas, you’re not sure how to bring your aspirations to life. You’re likely held back by the discomfort that comes with change: vulnerability, fear, self-doubt, and risk. Real freedom is on the other side of discomfort, and I can help you get there. We’ll work together to gain clarity of vision and strategy, gently work with uncomfortable emotions, develop your whole-mind potential, and chart a clear path forward.


1:1 coaching Packages

Get Unstuck

A 3-hour clarity intensive

Work smarter, gain better work/life balance, and take your business to the next level. We’ll spend 3 hours spread over 1 – 2 weeks to help you clarify your vision, streamline your plan, and lighten your load. This is about removing barriers to success and fully owning your value.

$1,200

I have worked with my fair share of coaches and consultants, but working with Jen was unique; she made an immediate impact…” – Lauren, co-founder

chart your course

3-month intentional life/work design

Create your life and work with intention, fully grounded in the truth of who you are. If you’ve been spinning in circles, perhaps it’s time to try a new approach; one that gets you out of your head and into a more creative, emotionally gratifying space. Check out the Intent + Improv design process for a fresh take on Vision setting and manifestation.

$2,800

I’m really digging the new tool, as it’s almost like it’s taken my brain out of part of the equation. It’s also just fun!” – Sarah V.

make an impact

3-month strategy + mindset coaching

Step into your authentic Rebel leadership style, master fear and limiting beliefs, build clarity with a powerful vision and strategy, and take your business or career to the next level.

This is a custom program tailored to fit your needs and aspirations, drawing from my Whole Mind development model, personal transformation, and 30 years of customer-led strategy experience.

$3,600 – $6,000 depending on level of strategy coaching

Intrigued but feeling like these packages don’t quite hit the spot? Let’s talk about your dreams and challenges to identify the right path forward. If we’re not a good fit, I’ll tell you.


what they say

“Within weeks, Jennifer was able to walk me through a door I never knew existed. The process she uses is hardly difficult, but I certainly didn’t expect the seismic shifts in my thinking, my body or heart. I can authentically say, my confidence is growing. My health is improving. My attitude at work has transformed. And I can hear my own voice without the clutter of shame, should’s, and habitual negative self-talk.”

Krystal, co-founder and award-winning creative director

“In short order, Jennifer provided the additional structure and guidance needed to further refine my business purpose and core values. The way she approaches this process is thought provoking yet simple to understand, and provides clear value to those looking to develop their brand or overall business.”

Nicole, Process design strategist & Entrepreneur

“Working with Jen was a great opportunity to understand some of my behaviors and patterns that I’ve had for years.”

Aurella, Investment Banker

“I’ve been spinning my wheels for some time, feeling like my life is about to change direction but not being able to figure out how, when, or in what way. Working with Jen and her very practical mind-body-soul tools is helping me get a better sense of what I want my next chapter to look like… I’m really digging the new tool, as it’s almost like it’s taken my brain out of part of the equation. It’s also just fun!”

– Sarah V., digital nomad


Panel 2

Business Coaching

Who I work with

I work with impact-driven businesses, helping “rebel leaders with a cause” transcend limitations and drive bigger outcomes. Freedom and Purpose are two of your values; you’re determined to not succumb to business as usual, but instead be part of the change.

So why are you…

  • relying on “strategy as usual?”
  • outsourcing your most important competency to a PowerPoint factory?

The strategy process that we’ve inherited from yesterday’s business school — overly cerebral, logical and linear — is failing in today’s disruptive environment. Perhaps it’s time to internalize new skills and strategies that:

  • leverage our whole minds: analyzing, connecting, feeling and sensing
  • are deeply motivating, meaningful and impactful
  • unify people and functions towards a shared outcome
  • enable rapid pivoting of what you do, not how you do it

strategy & Mindset Packages

Get Unstuck

A 3-hour clarity intensive

Work smarter, gain better work/life balance, and take your business to the next level. We’ll spend 3 hours spread over 1 – 2 weeks to help you clarify your vision, streamline your plan, and lighten your load. This is about removing barriers to success and fully owning your value.

$1,200

I have worked with my fair share of coaches and consultants, but working with Jen was unique; she made an immediate impact…” – Lauren, co-founder

level up

6-month strategy & mindset mentorship

Take your impact-based business to the next level through strategy coaching and mentorship. You’ll learn a more meaningful, adaptive way of approaching strategy that will streamline your (and/or your clients’) business and drive measurable results.

What’s different? This is far more than a cerebral exercise. We’ll work with your Whole Mind to boost your strategic human potential and create a more human-centered business.

We’ll also leverage 30 years’ experience in customer insight and customer-facing business strategy.

Custom pricing

“I highly recommend Jen to anyone looking for a brilliant and seasoned strategist to quickly uncover ways to be more competitive!” Rachael, Chief Customer Officer

BE GROUND-BREAKING

Experiential group coaching for humanity at work

As a rebel leader with a cause, you’re keen on leading the future of work. That means more humanity, authenticity and unity.

As a leader, it’s up to you to model vulnerability and human connection… which can be pretty scary.

Groundbreaking Leadership is an experiential group coaching program that provides a safe space to practice these skills.

I’m co-facilitating this program with Johnnie Moore. Click the link below to visit the Groundbreaking site for details.

“Jennifer is a very skillful facilitator and was able to keep our leadership team out of the weeds and on task…” CX Director

Intrigued but feeling like these packages don’t quite hit the spot? Let’s talk about your dreams and challenges to identify the right path forward. If we’re not a good fit, I’ll tell you.


what they say

“Jennifer has the unique ability to tailor her messages to audiences at all levels in the organization. Her interviews of our brand teams, supply chain leaders and executives helped us uncover stumbling blocks and win new sustainability champions. She understands what it takes to build a brand was able to tailor her recommendations to ensure they not only improved footprint but would also drive performance.”

– Sustainability Marketing Lead, Johnson & Johnson

“Jennifer’s human-centered approach helped us clarify our understanding of our most important customers and tighten our product thinking to target the highest value opportunities. It’s very useful to gain alignment.”

– VP Product Development, Descartes Labs

“What is great about Jennifer is that she brings clarity to the churned waters of brand foundation. A lot of people talk about “it” and how to create the foundation for a brand from glass towers. She actually digs in the mud and finds the gem. Very refreshing.”

– Managing Director, Catalyze


Panel 3

About

Hi, I’m Jen.

I’m a mid-life global citizen and recovering corporate strategy geek who is finally being true to myself. For too many years I conformed to the expectations of others; “should” was my middle name. As a gay, neurodiverse woman I didn’t feel like I fit in anywhere; I learned how to shut down everything except for an overactive brain, because that’s what I was rewarded for. My soul felt sucked dry.

In February of 2019, I quit my job, sold everything in the US and flew to Europe on a 1-way ticket. At the time, I simply thought I wanted to live overseas. I now know that this was the dark cocoon into which I’d crawl and, in solitude across 14 countries, become… myself.

I’m now making my home in Tbilisi, Georgia (the country, not the state), working and living on my own terms, and living the life I didn’t dare think was possible for me. I’m deeply in tune with my own inner wisdom, which keeps me centered on what brings me joy. It’s this skill that I’m most excited to teach others.

In addition to personal transformation, I spent the last couple decades in corporate transformation and sustainability working with companies like Cisco, Johnson & Johnson, Environmental Defense Fund, Principal Financial and many more:

  • advising on how to grow through customer-centricity
  • designing platform-based models for more efficiency and impact
  • aligning environmental and social sustainability to brand and business outcomes
  • speaking to rally employees and sales departments around their unifying ideas
  • conducting countless research studies into what makes people tick, which informs my coaching programs.

If you’re a Rebel leader who’s open to using your whole mind (brain, emotions and gut) to create more freedom and impact on the other side of discomfort, please book a call. I’d love to meet you.

If you’re interested in group coaching for your team, I’m collaborating with Johnnie Moore to make that happen. Head over to Groundbreaking for more.

If you want to follow along on my travels and photography, please visit my personal blog at www.jenrice.net.

Panel 4

Contact

I’m looking forward to meeting you! Feel free to send me an email, or book a no-obligation call so we can test our coaching chemistry. Finding the right coach is an important decision; if I’m not right for you, I’ll let you know.

Get in Touch

T’bilisi, Republic of Georgia , GMT +4

Book a call